In recruitment marketing, strategists often align marketing activities with a recruitment “funnel.” It’s a simple construct borrowed from traditional business to consumer marketing. The idea is that, like a liquid-filled

Good athletes win more often than they lose, but what separates good from great is what happens after the game, regardless of whether they win, lose, or draw. Does the

Drive through any city or town and take a good look at the business signs as you pass by. An unusually high number of them have a “help wanted” sign