Employment branding plays a critical role in transforming potential candidates into a bench of "ready now" talent.
Personify's approach involves:
The targeted name generation and pipelining components of Personify’s Talent Relationship Management solution involve intelligent, proactive sourcing, rather than inefficient, reactive screening, to create deep candidate pools that can be tapped into quickly.
By building these pipelines at the onset of a project, we are able to strategically interact with these potential candidates.
The talent communities piece of Personify’s Talent Relationship Management solution takes a content marketing approach to communicating with candidates to cultivate long-term relationships.
It begins by identifying online environments where candidates with the desired skill sets spend their time, advertising to those audiences, and inviting them to join your branded talent community.
These individuals, along with those identified in the targeted name generation step, will have the opportunity to receive custom, curated content through consistent messaging to build your brand in the market.
Through the social listening and candidate persona mapping, we will identify the particular audience’s motivations, interests, goals, and behaviors and create custom, curated content to message the community consistently and keep them engaged with your company brand.